T.E.A.M. Houston and YourStoryz Partnership signed at CES 2025

Impacting Houston’s Soccer Scene and Beyond

T.E.A.M. Houston and YourStoryz Partner to Transform Fan Engagement with User-Generated Video Content

Houston, TX – December 18, 2024 – In a groundbreaking collaboration aimed at revolutionizing the use of user-generated video content, T.E.A.M. Houston and YourStoryz are thrilled to announce a strategic partnership. This initiative unites YourStoryz’s cutting-edge video content creation platform with T.E.A.M. Houston’s mission to amplify soccer’s impact in the business and creative communities in the larger Houston and Texas area, setting the stage for a new era of branded, fan-driven storytelling.

In sports storytelling is very powerfull

With major international and national-level tournaments, plus professional leagues in the city, the sport is poised for unprecedented growth. T.E.A.M. Houston, a non-profit initiative founded by European business leaders, champions this momentum by encouraging local businesses and creative communities to embrace soccer as both a community engagement tool and a business opportunity. For organizations, video should be part of everyone’s plans as a powerful way to connect and build brand loyalty.

Pilot Programs: Showcasing the Potential of YourStoryz


In early 2025, T.E.A.M. Houston and YourStoryz will launch several pilot programs in collaboration with organizations and businesses related to soccer. These initiatives will highlight the platform’s capabilities for both business and creative communities.

  1. Soccer Community Pilot – A youth soccer league will empower parents and players to upload match-day moments, creating a branded video series that celebrates achievements and enhances sponsorship opportunities while building stronger community ties.
  2. Fan Experience Pilot – A professional or semi-professional team will invite fans to share game-day experiences through the YourStoryz app, resulting in curated video reels for social media campaigns, strengthening fan relationships and digital engagement.
  3. Media News Gathering Pilot – A potential collaboration with a Houston-based news outlet will explore the use of YourStoryz for gathering community-driven soccer news stories, amplifying local coverage in an authentic, branded manner.

These pilots are inspired by Houston’s unique position as a soccer hub, with over one million soccer fans in the city. This unparalleled fan base offers enormous potential for soccer-related user-generated content, demonstrating how YourStoryz can integrate with businesses and communities alike.

Driving Innovation at the Intersection of Soccer and Technology


“We’re excited to partner with YourStoryz to elevate how soccer organizations connect with their fans and communities,” said Jean-Luc Blakborn, representative of T.E.A.M. Houston. “This collaboration is about more than just technology—it’s about creating meaningful connections through storytelling.”

“YourStoryz has always been about empowering organizations to harness the power of their communities,” added John Wittmakers, CEO of YourStoryz. “By working with T.E.A.M. Houston, we’re tapping into the incredible energy of the soccer world to show how branded user-generated content can revolutionize engagement.”

Houston: A Land of Opportunities

In the bustling landscape of Texas, opportunities abound. YourStoryz, in collaboration with the dynamic spirit of Houston, is ready to seize these opportunities, roll up our sleeves, and embark on a journey of growth and innovation.

Towards a Brighter Future

As we gear up to make our mark, remember – Texas is open for business, Houston is open for business. Let’s venture forth, channeling our collective energy and creativity, as we set our sights on CES and beyond. Together, with a sprinkle of confetti and a dash of enthusiasm, we embrace the future with open arms. The stage is set, the possibilities are endless. Let’s make magic happen!

#YourStoryz #HoustonSoccer #StorytellingImpact