Empowering Dutch Tech Startups: The Journey to CES

Empowering Dutch Tech Startups: The Journey to CES
Unveiling the Beginning of a Tradition
In 2017, a pivotal moment sparked the journey for Dutch tech startups to the Consumer Electronics Show (CES). It all began with the influential Nelly Kroes, advocating for Dutch presence at such a paramount event.
Navigating Challenges and Seizing Opportunities
Despite the initial roadblocks and uncertainties surrounding the organization of the mission, the resilience of the two Dutch companies led to securing sponsors and ultimately rallying 33 companies to CES. The journey was not without its hurdles, including negotiations with the ministry, but the collective effort prevailed.
A Tradition Upheld
Over the years, what started as a leap of faith transformed into a cherished tradition—a yearly debut for Dutch tech companies to exhibit their innovations, foster partnerships, and expand their horizons in the US market. This annual pilgrimage signifies more than just a showcase; it’s an opportunity for growth, learning, and networking.
Embracing the Future
As the tech landscape evolves, being present in the US offers a glimpse into future trends and developments. The exposure gained at CES provides invaluable insights that can shape strategies for the years ahead. It’s a platform not only to showcase products but also to voice expectations and needs to enhance the tech ecosystem back in the Netherlands.
A Call for Action
To all the entrepreneurs embarking on this journey, seize this moment to engage with the Minister and articulate your visions. Your feedback is instrumental in fostering a conducive environment for tech innovation back home. Make the most of the resources, connections, and opportunities that lie ahead, and let your presence at CES mark the beginning of impactful collaborations and advancements.
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