Adam Leah, Creative Director of Next Edition, shares how they provide a consolidated solution for broadcast production, from script writing to social media publishing. Revolutionizing newsrooms with mobile journalism, capturing authentic content and changing the way stories are told. A must-watch interview!

#BroadcastProduction #MobileJournalism #NewsroomInnovation

Better content by filming with mobile phones

Video made by: Eke Visser Video created for: YourStoryz / IBC 2024

When asked about mobile journalism, Adam is very clear on the benefits.
‘So it’s a brilliant way of sending people out into the field and getting content from where you wouldn’t normally get it. Also, people are much nicer with mobile phones because if you go in with a big camera setup and a big boom, people get a bit afraid of it. But if you point a phone at them, then they’re much more relaxed. So you actually get better footage and better content as well.’